The Leading Qualitative Software Tool Used by Qualitative Researchers

NVivo is a leading qualitative research data management software used by qualitative researchers to organise, categorise, store and retrieve, explore, visualise, and analyse qualitative textual data – from field notes, growing reflections, annotations, memos, supervision meeting notes, interview transcripts, online surveys, photos, social media contents, website materials – it can even help with transcribing your data.

Key Benefits of Using NVivo:

• Time saving.
• NVivo has powerful search functions that allow you to see through large amount of data.
• It makes it easy to work with large and varied data types in one project.
• It allows you to ask complex questions to uncover patterns in your data.
• You can create a journal in NVivo to keep the audit trail of your project journey.
• NVivo allows you to work with data from any methodological stance.
• NVivo’s NCapture tool allows you to capture social media and website content instantly into NVivo to explore and to analyse.
• It allows you to easily share findings and outputs with supervisors, students and conference delegates.
• NVivo’s framework matrix component is a superb tool for doing Framework Analysis and systematic literature reviews.
• NVivo is brilliant tool for literature reviews.
• You can even transcribe your interviews, photos and videos in NVivo.