The Leading Qualitative Software Tool Used by Qualitative Researchers

NVivo is the leading qualitative software tool used by qualitative researchers to organise, categorise, store and retrieve, explore, visualise, and analyse non-numeric data.

Key Benefits of Using NVivo:

• Time saving.
• NVivo has powerful search functions that allow you to see through large amount of data.
• It makes it easy to work with large and varied data types in one project.
• It allows you to ask complex questions of your data to uncover patterns in your data.
• You can keep a research journal to keep the audit trail of your project journey.
• NVivo allows you to work with data from any methodological stance.
• NVivo’s NCapture tool allows you to capture social media and website content instantly into NVivo to explore and analyse.
• When survey data are imported into NVivo, open-ended questions are automatically converted into themes and sub-group responses can also be generated into cross-tab matrices for comparative study.
• It allows you to easily share findings and outputs with supervisors, students and conference delegates.
• NVivo’s framework matrix component is a superb tool for doing systematic literature reviews. It can easily source data from reference management software such as EndNote, RefWorks, Zetero, and Mendeley.
• You can even transcribe your interviews, photos and videos in NVivo.